As the economic crisis swept the world, people began to suspect that fashion was about to lose popularity. Therefore, big-name designers began to use low-key colors and low-key materials. However, workwear, which is known for its casual design and convenient wearing, has once again become the object of fashion.
Economic crisis
Interestingly, as early as the Great Depression in the United States in the 1930s, other clothing was unsalable, only workwear was sold out. It seems that its reasonable price and comfortable feeling without restraint are one of the reasons why it is popular against the trend. And this time, it was again benefited by the financial crisis. On the fashion catwalk of autumn and winter 2008, many big-name fashion designers used workwear elements. Just when other fashion styles were unsalable, it was surprisingly popular.
Star effect
Philip, CEO of Dickies, who used to be a cutter and cloth spreader, believes that "the workwear trend is becoming more and more popular around the world, including many superstars, such as Madonna, Avril and the Black Eyed Peas, and it will continue to be popular." Speaking of the reason, Philip said: "I think the main reason is that it is very easy to match: on the one hand, workwear can be matched with other styles of clothing to create different mix & match; on the other hand, workwear elements are very easy to match with the clothes you already have in your wardrobe to create your own style." Originally, the clothes that workers wore for dirt resistance and convenience have become the favorites of celebrities in a blink of an eye. I think there is some truth in it. "Nowadays, wearing workwear is not only for work needs, but also can convey a pursuit of casual and independent life attitude." Therefore, many office workers have become absolute fans of workwear.
Comfort
In the prevalence of workwear, the contribution of celebrities is immeasurable. As early as 1994 in "Forrest Gump", Tom Hanks wore workwear. And celebrities have also become bold experimenters. Because he had experience as a tailor in his early years, Philip had a good idea of design from the beginning. In his opinion, the biggest feature of this kind of clothing, which has always been a typical representative of American blue-collar workers, is comfort and durability. "Because of its outstanding comfort and durability, workwear has attracted more and more attention and love. As workwear has been loved by more and more celebrities, it has gradually stepped onto the stage of fashion and become a new trend for young people all over the world." It is possible to become popular if it wins the recognition of fashionistas.
Some people think that workwear cannot be worn in formal occasions, but Philip does not think so. "You can wear it boldly in any occasion, such as in casual occasions, such as attending events. It all depends on the matching. As long as you think it is appropriate, you can wear sneakers or a small suit." In this way, workwear can not only be worn in the hall, but also reflect personality. It makes sense that it can be popular in adversity.
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